Alejandro González
of trajectory
Top brands have trusted us since 1993.
Specialists in providing 360° solutions, from brand strategy creation, advertising campaigns, and audiovisual production to market research and sustainable projects. We work alongside our clients to drive their growth, with the experience and team needed to take each brand to the next level.
Feature Films
Videoclips
Commercials
Brand Architectures
We work passionately on behalf of brands and always under an ESG philosophy.
Likewise, in our work model with the brands, we unfold the 3 A's required for a better positioning in the market.
We are convinced that an effective marketing strategy must be more than just profitable; it must be ethical and responsible. Therefore, in every project we develop, we seek to balance the interests of our clients and their consumers with a positive impact on the environment, society and their collaborators.
We have made a total of 7 films. Among them, there are 4 written and directed by Alejandro González: «Más Allá de la Herencia» (2020), «Chiapas: El Corazón del Café» (2012), «Regresa» (2010), «I Love Miami» (2006). Other productions include "Gabriel Orozco" by Juan Carlos Martín (2013), "American Visa" by Juan Carlos Valdivia (2005) and "Del Olvido Al No Me Acuerdo" by Juan Carlos Rulfo (1999).
We offer our customers different products within the brand architecture that include:
- Brand Rearchitecture
- Strategic consulting
- Audiovisual production
- Contents in forums and conventions
- Analysis of the collective imagination
- Brand management
- Marketing digital
- ESG program development and implementation
- Business Model
- ATL, OTL and BTL communication
We offer a Strategic Communication for our different clients focusing on achieving their positioning objectives in their sector.
We have filmed more than 3,000 commercials, of which 2,500 were shot in film and the rest in digital, for various brands and companies.
We have won several awards such as Cleos, Fiats and Cannes.
We have developed more than 100 music videos for different artists such as Juan Gabriel, Alejandro Fernández, Rocío Dúrcal, Ricardo Arjona, Alejandra Guzmán, among others.
Valentina González
Juan Jesús Salomón